Thursday, December 23, 2010

NISSAN TEANA


This model of the Teana is powered by various engines from a 2.0 liter 4-potter (the same 136 PS MR20DE in the Sylphy), a 2.5 liter V6 (182 PS VQ25DE) to a big and torquey 3.5 liter V6 (251 PS VQ35DE), all mated to Xtronic CVT transmissions. If priced sensibily, Tan Chong will probably offer the 2.0 liter and the 2.5 liter as volume models here in Malaysia.
I say priced sensibly because the previous generation Teana was launched here in Malaysia with a massive pricetag of RM230,000 for the sole 2.3 liter model on sale. But word is that this time Tan Chong wants to go head to head with the Accord and Camry’s 2.0 and 2.4 models, and undoubtedly the Teana’s large and grand stature with a good amount of chrome will appeal to many.
commented by : http://paultan.org/2010/


The D-segment sedan market have traditionally been a duopoly of both the Toyota Camry and Honda Accord, especially in Asian markets. The Toyota Camry leads the sales charts in Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, with the Honda Accord following behind closely. This has been the established (and accepted) order of hierarchy in the sales charts for the last decade or so. Ironically, it was in the Chinese market in mainland China that this traditional order have been reversed. For two consecutive months of September and August 2010, sales of the Nissan Teana overtook both the Honda Accord and Toyota Camry in China.


As of September 2010, Dongfeng Nissan, the local distributor of Nissan vehicles in China reported a cumulative sale of 108,504 units sold since its launch in 2009, putting it ahead of both the Camry and the Accord. Exact sales figures of the Camry and Accord for the last month were not available to the general public as the China Association of Automobile Manufacturers only publishes statistics of the top ten sellers for free. And both the Camry and the Accord have since dropped out of the top ten. So good is the Teana that Chinese buyers have since nicknamed the Teana as "King of Comfort."


During the launch of the Teana in China, Nissan Motor Co. CEO Carlos Ghosn have stressed that the Teana have been designed with a lot of focus on Chinese consumers, calling it "The Teana is a Chinese product." Chinese consumers also tend to be less brand loyal, and tend to exercise a lot more pragmatic considerations on top of the brand reputation. There Chinese car market is not overly dominated by any single brand. GM and VW (including Audi) are the biggest sellers overall, but not by the same sort of margin enjoyed by Proton, Perodua and Toyota here in Malaysia, as clearly seen from the fragmented segment leading brands in China. Honda does well in the MPV and SUV segment, Audi leads in the luxury segment, while Buick, Hyundai and VW each lead in in different sub-segment of the mainstream passenger car market.


Nissan is represented in China by Dongfeng Nissan, a 50-50 joint venture between Dongfeng Motor Group and Nissan Motor Co. The Camry referred to here is the Asian Camry, and is different from the Camry sold in domestic Japanese and American markets. The Asian Camry is larger, has more luxurious trim and is also sold in Australia as the V6 only Aurion. The Accord sold in Asian markets however, is similar to that sold in America and Japan (known as the Inspire) but different from the one sold in Europe. Both the American and Asian Camry are due forreplacement by 2012. In Malaysia, Edaran Tan Chong Motor will be re-launching the Teana again locally by November 2010, this time in CKD form so it will be priced more competitively against the established players. The CBU version of the Teana was quietly discontinued after a very short stint in 2008. This time, two engine options will be offered - a 4-cylinder 2.0-litre and a V6 2.5-litre, both petrol of course. Back in the 90s, the Korean designed Nissan Cefiro was giving both the Camry and Accord a good run for their money, but dropped out of the race by the late 90s.
commented by: http://www.theautoindustrieblog.com/

No comments:

Post a Comment